Ricky Boudrow · A decade in marketing.
FOR RESIDENTIAL ROOFING COMPANIES
We Scale Roofing Companies with Google Ads & Automated Follow-Up.
One signed roof replacement with a deposit in 90 days—or your management fees back.90 days of live ads. Written conditions apply. Google ad spend is non-refundable. See terms.
We build your landing page, run Google campaigns, and automate text follow-up so new inquiries get a prompt response. You handle estimates and close the jobs.
WE PUT OUR FEES ON THE LINE
One signed roof replacement in 90 days.
Or your management fees back.
If our campaigns do not produce at least one signed roof-replacement contract with a deposit collected in your agreed service area during the first 90 days of live ads, we refund your $6,000 in management fees, subject to the written conditions.
Google ad spend is paid directly to Google and is not refundable. Read the guarantee conditions.
Exactly what we do.
- 01
Reach homeowners looking for a roofer.
Launch Google Search Ads in your agreed service area and Local Services Ads where eligible and approved. Review search terms, add negative keywords, and adjust targeting to reduce irrelevant clicks.
- 02
Turn interest into estimate requests.
Build one mobile-friendly landing page with your project photos, reviews, a click-to-call button, and a simple estimate request form. Inquiries go directly to your business; we do not resell them.
- 03
Respond fast. Keep following up.
Set up automated text acknowledgments, missed-call text-backs, and immediate team alerts for eligible inquiries. Follow up on open estimates so homeowners do not get forgotten. Your team handles the conversation and sale.
You see what’s working.
Weekly lead updates. A monthly review of spend, qualified inquiries, estimates, signed jobs, collected revenue, and cost per signed job.
You confirm job status and payments. We connect them to the campaigns and flag missing data.
Exactly what you pay.
Management & follow-up setup
Setup included
Advertising budget
Paid directly to Google
Total monthly investment
Three months to start: $15,000 total. Then month-to-month, with 30 days’ cancellation notice. The initial term covers 90 days of live campaigns.
Know what it takes to break even.
Illustration—not a forecast: At $5,000 per roof after labor, materials, and other job costs, one additional roof covers one month’s $5,000 marketing investment. Three cover the initial $15,000 commitment, before fixed overhead and taxes.
We use your job margins, closing rate, local search costs, and seasonal capacity to assess the plan before launch. We agree the budget and launch timing before campaigns start.
Scope, additional costs & guarantee conditions
Includes one roofing business, one agreed service area, one roof-replacement landing page, Google Search campaign management, eligible Local Services Ads management, basic lead tracking and follow-up, and reporting. Full SEO, social posting, website rebuilds, and additional campaigns are not included.
Any additional software or usage charges must be agreed before signup. You own your accounts, completed page, and lead data. Setup deadlines and billing dates are documented before work starts.
To qualify for the guarantee, maintain the agreed ad budget, provide required access and approvals, and follow the agreed lead-response and estimate process. The signed contract and collected deposit must be attributable to our campaign and within the agreed service area and scope.
If no qualifying job is booked in the first 90 days of live campaigns, we refund the $6,000 in management fees for that period. Google ad spend and approved third-party costs are nonrefundable. One job is not a guarantee of profit or recovery of your total spend. Attribution, responsibilities, and refund terms are agreed in writing before signup.
BEFORE YOU SPEND A DOLLAR
Fair questions. Straight answers.
“I’ve paid an agency before. What’s different?”
Start with a personal review of your website and estimate process. You’ll see what Ricky would change before you commit. Once we start, you own your ad account, landing page, and lead data. We report qualified inquiries, estimates, and signed jobs—not just clicks.
“How many roofs do I need to make this worthwhile?”
We work that out with your numbers before launch. Divide the total marketing cost by what you keep from each job after labor, materials, and other job costs.
Example, not a forecast: If each additional roof contributes $5,000 after job costs, three roofs cover the $15,000 initial investment. The fourth adds $5,000 before fixed overhead and taxes.
We review local search costs and your closing rate to assess the budget. We don’t promise a click count or pretend one signed roof guarantees a profit.
“I’m on a roof. Who handles the leads?”
We set up automated acknowledgments, alerts to your team, and estimate follow-up so inquiries are easier to keep track of. Your team still calls the homeowner, schedules the estimate, and closes the job. We agree who responds and when before launch.
“What happens if this doesn’t work?”
If no qualifying roof replacement is signed with a deposit within 90 days of live campaigns, we refund the $6,000 in management fees, subject to the agreed conditions. The $9,000 ad budget is paid to Google and is not refundable. The guarantee puts our fees on the line; it does not remove all your risk.
You Work Directly with Rick.
A decade working across marketing, websites, and follow-up systems—including for my own ecommerce businesses. You work directly with me on the plan, priorities, and results. One point of contact, a defined scope, and a written management-fee guarantee.
See what I’d improve first.
Get a personal video showing where I can help your roofing business. Free. No obligation.
Request my free video review